Sunday Times – Front page Billboard
Posted on 26. Nov, 2009 by admin in Avusa Media News
Avusa Media wanted a big, bold platform to tell people that Sunday Times now have almost 4-million readers and we felt that a big, bold outdoor installation was the only way to go in this instance.
We briefed our agency, Ochre Media, to come up with a creative way to spread the word and celebrate the growing Sunday Times family in a simple but effective way. Bearing in mind that we simply did not have the budget for multiple sites, agency was also briefed to identify a site that would be impossible to ignore. Ochre proposed using the front page itself as a vehicle for the message – and what better way to promote South Africa’s best-loved weekend newspaper?
Ochre also sourced the site via outdoor media and activation company Brainjam. Sunday Times is now an integral feature of the Joburg city skyline for the next six months!
The print and creative size is 31400mm x 48340mm i.e. 31metres x 48metres.
Below are images of the billboard at Killarney Mall:
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