Stuff magazine becomes SA’s fastest-growing tech title

Posted on 25. Mar, 2010 by admin in Avusa Media News

The latest Audit Bureau of Circulations figures report circulation growth for Stuff magazine against a background of declining or static sales for most male magazines. Stuff’s sales increased from 14 581 to 15 670 copies per issue for the 4th quarter 2009.

“We’ve established Stuff as the largest gadget magazine in South Africa,” says editor Toby Shapshak. “Stuff’s accessible format and the quality of our content have made it the essential read on gadgets and all things technological.”

Stuff – highly commended in the 2009 Pica Awards – not only owns the technology niche, but now leads the general-interest male magazine market as the fastest-growing title, posting its 7.5% circulation growth in a period when its competitors – technology titles and general interest men’s titles – reported decreases.

Under Shapshak’s editorship Stuff South Africa has kept to its winning formula of authoritative content presented in an accessible format, but in 2009 launched a new look and added to its “pure tech” content to include motoring, fashion and lifestyle sections.

For advertising sales information contact Kirsten Laurings,     kirstenl@avusa.co.za