Play The Game
Posted on 28. May, 2010 by admin in Avusa Media News
During the Soccer World Cup in June and July this year more than 12.2 million South African learners will be on holiday for approximately five weeks. It is against this background that Avusa Media has developed interactive learner packs in form of the PLAY THE GAME publication. It’s a fun resource pack that focuses on keeping children in an educational environment during the long mid-year break.
Teachers and parents will find the resource packs useful in mathematics, sciences, literacy, geography and history that can be used at home and in the classroom environment. The publication also aims to instill a sense of South Africa’s role in the global arena and to utilize the theme of soccer to instill an ethos of movement and healthy lifestyle.
The supplement will be included in the Sunday Times, Sowetan and Sunday World in Gauteng only.
Editorial content
• The World Cup and soccer in general (including personalities, posters, rules of the game)
• What’s on in Johannesburg and Cape Town (a visual, trendy calendar layout of movies, theatre, activities, eating out, events and places to visit)
• An awareness campaign surrounding the influx of people into the cities (and associated safety risks)
• Tips surrounding safety during the period, as well as at the game venues themselves
• Home entertainment (videos, music, gaming, garden sports)
• Cooking with children
• Cut out-and-keep lists of emergency numbers
• Books and eBooks
• Hobbies and crafts (model-building, photography, dance, horse riding)
• Crosswords and su doku puzzles
• Quizzes
• Competitions (painting, short stories)
• Fun days out with the family
• Caring for, respecting and understanding animals
Advertising
Unique advertising opportunities exist to market products aimed at children and parents during this time, in the form of;
- Activity sponsorship
- Banner advertising
- Poster branding
- School resource advertising
- Information gathering
To advertise contact Nadeem Joshua on 011 280 3266 or at joshuan@avusa.co.za
