Meet the 2010 Challenge
Posted on 09. Dec, 2009 by admin in Trends
Understand the numbers to beat the budget cuts
Yes, really understand them by investing in analytical skills that allow you to make strategic, fact based decisions that arise out of relevant insights from all the available data. Some sectors may be out of the recession but financial constraints will continue for a long time yet and we know that marketing budgets are the first to get the snip. Demonstrate marketing value with hard facts rather than waffling subjective extrapolations. Remember no proof, no money!
Know thy customer
The modern consumer is sophisticated, knowledgeable, aware and UNLOYAL. No one wants to be treated with disrespect or kid gloves so don’t patronize. Engage in authentic and real dialogue and above all ADD value to their lives through the experience of your product, service and brand.
Don’t throw the baby out with the bath water.
So maybe there have been budgets cuts and you need to market more for less. Rethink your strategy, embrace the online revolution but don’t make assumptions about traditional media being too expensive. Print media and television advertising owners have also been pinched by the recession and so like you are offering “specials” and added value packages.
Be a socialite.
Master the art of using social media like Facebook, blogs, wikis, Twitter, YouTube. Companies around the world from big corporations to start up businesses are using these social utilities to create buzz, generate support, promote events, expand databases and create dialogues around their brands. They are ideal platforms for word of mouth endorsements, creating brand champions, viral campaigns and interactive brand experiences.
