It is here. Let’s go
Posted on 24. Jun, 2010 by admin in Headlines and Opinions
It is here.
And Let’s Go 2010 definitely helped keep the 2010 Soccer World Cup uppermost in the minds of South Africans, way before the fact. Now we have outdone ourselves again, moving from a weekly edition to a daily rendition of all the Soccer World Cup action played to the drone of vuvuzelas. Let’s Go 2010 is so large, you can see it everywhere. Splashed across the Cape Town airport domestic departure lounge, the visual would be rather hard to miss, and at OR Tambo, a massive soccer ball newspaper stand invites you to take your copy – and it’s free.
Branding could not get better for this excellent publication, as the outdoor advertising campaign is right on the money with billboards placed so strategically at Cape Town airport and in Rivonia Road.
And it moves – what with metered taxis driving the message all around Cape Town and home, and single-deck busses doing the same in Johannesburg. Impressively featured on a downtown Johannesburg building wrapped by The Sunday Times, the outdoor branding is complemented by a radio campaign of tactical shows on Kaya and Metro. All media will be up for the duration of the World Cup, after which it will be rebranded to fall in line with marketing objectives for the specific brand owners.
And then of course, there are the soccer ball water taxis at the Victoria & Alfred Waterfront in Cape Town, which, though not specific to Let’s Go 2010, advertise its carriers, The Times and The Sunday Times, Sowetan and Sunday World. Let’s Go 2010 is certainly here.
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