Industry profile: Megan Coquelle

Posted on 26. Nov, 2009 by admin in Personality Profiles

 
 
 
Megan Coquelle
Lindt – National Brand Manager

 
 
 
 
 
 
 
 
 
 
• What’s a typical workday for you?

Lots of e-mail, lots of running around and meetings and of course lots of taste testing

• What do you enjoy most about your portfolio?

Firstly, the brand LINDT. I am lucky to work for such a fantastic brand that I truly believe in – it makes my job so much more enjoyable. I enjoy the strategizing part the most.



• How do you handle work stresses?

Deep breaths in the office and a long run after work. If I have had a stressful day, I find exercise the best stress reliever. A glass of ice cold white wine also does the trick.

• What has been your biggest professional challenge?

Always ensuring that the brand is one step ahead of the competitors especially in this volatile economic environment.

• What is your No 1 industry peeve?

The misunderstanding in business that marketing is all fluffy and pretty and up in the clouds.

• What are the favorite brands that you cannot live without?

Lindt of course. Woolies food, Dermalogica, and Vida coffee.

• How do you relax?

A glass of wine in the evenings with a good book or magazine after the kids have gone to sleep.

• What’s your chosen way to communicate with family and friends, (mobile, social networking pages like Facebook, Skype, emails, fixed lined telephone)?

E-mail as I am always on it and my mobile.

• What’s a favorite local holiday destination?

The Seychelles for a relaxing week in the sun.